If you’re deciding between Bloom & Wild and Freddie’s Flowers for flower delivery in the UK, both brands offer high-quality, fresh flowers but cater to different needs. Below is a detailed comparison to help you choose the best option.
1. Overview of Both Brands
| Feature | Bloom & Wild | Freddie’s Flowers |
|---|---|---|
| Type of Service | Letterbox flowers, hand-tied bouquets, plants, and gifts | Weekly flower subscription |
| Delivery | UK and some parts of Europe | UK-wide, expanding internationally |
| Main Selling Point | Convenient letterbox delivery and flexible subscriptions | Large, seasonal arrangements for home styling |
| Arrangement Style | Pre-arranged or simple DIY styling | Fully DIY with styling tips |
2. Subscription & Pricing
| Feature | Bloom & Wild | Freddie’s Flowers |
|---|---|---|
| Subscription Frequency | Weekly, fortnightly, or monthly | Weekly only |
| Price Per Delivery | From £23 | £29 |
| Delivery Cost | Free | Free |
| Flexibility | Skip, pause, or cancel anytime | Skip, pause, or cancel anytime |
| One-Off Purchases | Yes (great for gifts) | No (subscription only) |
Key Differences:
- Bloom & Wild offers more flexibility in choosing how often you receive flowers and allows for one-off purchases, making it great for gifts.
- Freddie’s Flowers is a fixed weekly subscription, ideal for flower lovers who want fresh arrangements every week.
3. Flower Selection & Presentation
| Feature | Bloom & Wild | Freddie’s Flowers |
|---|---|---|
| Flower Condition on Arrival | Bud form (blooms over a few days) | Fresh, ready for arranging |
| Arrangement Type | Pre-arranged or simple DIY | Full DIY styling with guides |
| Size of Arrangements | Standard to small bouquets | Larger, premium arrangements |
| Styling Instructions | Basic | Detailed styling tips |
Key Differences:
- Bloom & Wild’s flowers fit through the letterbox, making them more convenient for deliveries. The flowers arrive in bud form, blooming over time.
- Freddie’s Flowers provides larger, premium flowers that arrive fresh and ready for customers to arrange themselves, making it a great option for those who enjoy hands-on styling.
4. Best for…
| Best for… | Bloom & Wild | Freddie’s Flowers |
|---|---|---|
| Occasional gifts | ✅ Yes | ❌ No |
| Letterbox delivery | ✅ Yes | ❌ No |
| Regular flower deliveries | ✅ Yes | ✅ Yes |
| Larger, high-end arrangements | ❌ No | ✅ Yes |
| Flexible subscription options | ✅ Yes | ❌ No (weekly only) |
| Hands-on flower arranging | ❌ No | ✅ Yes |
Key Differences:
- Bloom & Wild is better for convenience, gifts, and occasional flowers.
- Freddie’s Flowers is perfect for those who love styling their own flowers and want bigger, statement bouquets.
5. Sustainability & Ethics
| Feature | Bloom & Wild | Freddie’s Flowers |
|---|---|---|
| Sustainability Practices | Recyclable packaging, reduced plastic use | Reusable boxes, minimal packaging |
| Flower Sourcing | Responsibly sourced, international growers | Prioritizes British-grown, seasonal flowers |
| Waste Reduction | Flower donation scheme | Direct partnerships with growers to minimize waste |
Key Differences:
- Freddie’s Flowers prioritizes British-grown, seasonal flowers, making it a good choice for sustainability-conscious buyers.
- Bloom & Wild focuses on reducing packaging waste and offering a flower donation scheme to minimize environmental impact.
6. Final Verdict: Which One Should You Choose?
| Choose… | Bloom & Wild | Freddie’s Flowers |
|---|---|---|
| If you want letterbox flowers | ✅ Yes | ❌ No |
| If you prefer ready-to-display bouquets | ✅ Yes | ❌ No |
| If you want a flexible subscription | ✅ Yes | ❌ No |
| If you enjoy arranging flowers yourself | ❌ No | ✅ Yes |
| If you want luxury, statement bouquets | ❌ No | ✅ Yes |
Final Thoughts:
- Choose Bloom & Wild if you want a flexible flower service, letterbox-friendly delivery, and the option for one-off gifts. It’s ideal for convenience and low-maintenance floral arrangements.
- Choose Freddie’s Flowers if you love hands-on flower arranging, want high-end, seasonal blooms, and enjoy receiving larger, luxury arrangements on a weekly basis.
Both brands offer high-quality flowers, but the choice depends on whether you prioritize convenience or creativity.
